Press release|Wellness

The Bra Guru

I recently attended the launch of the Pretoria branch of The Bra Guru which is currently in its 4th year running.  Their flagship store is located in Hyde Park and due to the high  demand, Managing Director Taryn Palacios has opened a second store in Pretoria. 

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MD of The Bra Guru, Tamryn and I are both in agreement that “there is nothing a good bra can’t sort out”.

One of my huge issues as a result of my weight loss is most definitely my breasts. Our breasts are made up of primarily fatty tissue and when we lose weight, your body burns excess fat for energy. This is turn causes the stretched skin to sag over many areas of your body, including your breasts. One of the best tried and true methods to tighten any area of the body is to improve muscle tone. Your chest is controlled by the pectoral muscles. Exercises that target this group should pull in tissue and help firm up your breasts,  If however that doesn’t work for you or going the more invasive and permanent way of a “boob job” isn’t for you, keep in mind that it all starts with owning one good bra in your perfect fit.

Our breasts go through several changes in our lifetimes as it is a vital part of our reproduction. First before birth, again at puberty, and later during the child-bearing years. Changes also happen to the breasts during the menstrual cycle and when a woman reaches menopause.

Research has shown that more than 80% of women wear the incorrect bra size so it is important to get properly measured by a professional. While there are many stores that offer a bra fitting service, The Bra Guru happens to be a bra fitting specialist that educates you whilst helping you determine your perfect fit.  Finding the perfect bra involves more than just finding the correct size.  It involves finding a style that is best suited for the shape of your breast.  Breasts are unique, so one style unfortunately does not fit all. A proper-fitting bra tends to ensure that clothes fit better, posture improves, and in the event of back and shoulder pain, this is diminished.  The  goal is to not only achieve better lift and separation, but also to gain more confidence while being comfortable.  As we all already know, there is nothing more uncomfortable than a poorly fitting bra.

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Your bra collection should include these basic colours
The Bra Guru stocks imported bras that have been designed by an Aeronautical Engineer which is of special interest to me seeing as I am an Aircraft Engineer.  It really puts things into perspective, as I can understand the in-depth testing involved in each bra design.

How Should Your Perfect Bra Fit?

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Did you know?

  • A good bra should last you a year
  • You don’t need an underwire bra for good support
  • The straps serve the purpose of just holding the material of the bra up
  • There are no-slip devices to keep your straps in place
  • You shouldn’t use softener when washing your bras
  • The back strap gives the most support
  • The cup gives our breasts shape
  • A medium to high impact sports bra is essential when participating in physical activities
  • Your bra size can fluctuate between brands
  • You can protect your bras by using lingerie wash bags or by hand washing
  • You could be wearing the wrong size bra

Why Shop at The Bra Guru?

Well, The Bra Guru has something to cater for your every need and occasion. Their range includes bras up to a size K and they stock the following styles:-

  • T-shirt bras
  • Plunge
  • Balconette
  • Lacy
  • Strapless
  • Sports
  • No wire
  • Sleep
  • Maternity
  • Accessories
  • Swimwear

While at the launch I used the opportunity to get myself measured by the gorgeous Tamryn herself.  My fitting was professionally conducted in a comfortable and relaxed environment.  I’m extremely glad that I got measured, else I would have probably continued walking around in bras that are too big for me.  The fitting was also extremely informative and I learnt so much about bras in general.

I’m totally in love with this lacy number which is super sexy and I must say that the fabric felt exquisite.

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Their sports bra is another favourite of mine and the design is amazing.  The microfiber lining is a definite win for me.  Having had the opportunity to examine each of the bras in the range, I must tell you that the designs and quality are impressive.  The launch  has made me realise that I need to start investing in good quality bras.

I highly recommend that you give The Bra Guru a call and schedule a no obligation fitting to determine your perfect fit.  Who knows, maybe you will find the perfect bra at the same time.