The world leading digital magazine group, Luxuria Lifestyle South Africa hosted a glamorous event which saw South African movers and shakers of the celebrity, media and influencer world turn up in their numbers. High fashion was the trend for the evening as 430 gorgeous #SpringInTheCity goers pulled out the stops when it came to attire for the glam event. BMW Auto Bavaria Dealership in Midrand set the stage for the evening as they showcased their BMW beasts with the highlight being the ‘relaunch’ of the majestic BMW iRange.
What’s a luxury event without luxe brand partners? Well, as mentioned by Managing Director, Mr. Kyle Clark, Luxuria Lifestyle has a good standing with their brand partners and this was reinforced by the participation of 32 luxury brands. These brands set the tone for a fabulous evening of luxury, networking, forming new business alliances, creating new sales and marketing activities, connecting and just pure unadulterated bliss.
The #SpringInTheCity goers were also treated to an eco-terra fashion showcase by South African born Yihan Brönn, while they also enjoyed a taste of luxury champagne, cognac and delicious gourmet food – all in the name of living that #luxurialifstyle.
CEO of Luxuria Lifestyle South Africa, Nicole Capper is far more than just an entrepreneur, she is a powerhouse, a game-changer, a warrior woman, a visionary and a badass mom who takes no prisoners. It’s no wonder that Luxuria Lifestyle South Africa is growing at the rate that it is, but the CEO credited here amazing team during the formalities. Capper added that she had no intention of going it alone but instead prefers to surround herself with like-minded visionaries. Her message of collaboration over competition was well received by all in attendance.
“We are excited to have hosted our first major showcase with BMW and the extend of support from our guests was immaculate,” said Nicole Capper Luxuria Lifestyle South Africa CEO. “South Africa has long followed global trends of marketing, especially in the Luxe sector. We want to redefine luxury in the African context with a strong emphasis on authenticity. This means combining local niche brands and international mega brands. It is a creative space of collaboration and inspiration. With all our events we aim to create an immersive experience; a breeding ground for business connections; and a targeted, elevated brand awareness for our valued partners,” Nicole added.
All in all it was a fabulous evening fuelled by pure luxury in every form and I am certainly looking forward to the next Luxuria Lifestyle Showcase.
For more information, visit www.luxurialifestylesouthafrica.com or follow @luxuriaza on social media.