Today, I had the absolute pleasure of attending an event that links art and food in South African heritage. It was the Masterclass presented by living legend, Dr Esther Mahlangu to learners at the National School of Arts. As a foodie and previous art student, today was indeed food for the soul. Two iconic brands, Albany Bakeries and Tastic Rice have joined forces with the iconic South African artist to celebrate Heritage Day in a truly unique and inspiring concept.
About Dr Esther Mahlangu
The South African Ndebele artist uses a painting technique from her Ndebele region. The technique has been handed down through generations of women, where she learnt to paint from the age of 10. She has been creating traditional art for nearly 8 decades and her work has been showcased in galleries around the world. The internationally acclaimed artist is undoubtedly the coolest and most extraordinary 84 years old artist in the history of South African heritage (and probably the world)
Holding true to her heritage has brought Dr Mahlangu iconic status. She has commissioned work with ultra cool brands and celebrities. Her talent and skills have resulted in her having the world at her feet. She is a woman after my own heart. Dr Esther Mahlangu is living proof that we are not defined by our age nor our circumstances. Her demeanor is calming yet bold and strong. Her gentle laugh speaks of a of woman with an amazing sense of humour and outlook on life. Her coolness factor left speechless for most of the day..
Esther Mahlangu Promotions
Albany Bakeries and Tastic Rice have commenced running promotions for the month of September, that showcase artwork created by world-renowned artist, Esther Mahlangu. She presented a selection of designs to Tiger Brands and the respective creative teams at Albany and Tastic chose designs for the Albany bread and Tastic rice packaging.
The campaigns which will run during the course of September will result in instant prizes and a R5000 cash prize daily. Details can be found on the limited edition packing.
Inspiration for Days
Dr Mahlangu’s message is to “Love your culture and tradition”. She’s all about staying true to ones roots and encouraged the students in her class to not forget their heritage. At the age of 84, Dr Esther Mahlangu is positively impacting lives of so many in need and her effort are truly commendable. One can only hope that through such an incredible initiate people are encouraged to be more tolerant of each other, their heritage and traditions.
Happy Heritage Month South Africa !